SEO & SEM


26Jan 2016

Search engines optimization (SEO) is known by many marketers as the magic wand in internet business. If you’re blessed and your website appears for many sorts of searches on Google (as well as other search engines), then you are the lucky receiver of free traffic, which hopefully will bless you with plenty of sales.

People that visit your website because of a search query are usually interested in what you have to offer. Continue reading

10Apr 2015

7 SEO Myths revealed

Ranking in the top of search engines, like Google, is vital when attempting to run and monetize an online business. This is the reason why Search Engine Optimization (S.E.O) has evolved as an art form as well as its own niche; everybody wants to know the “formula” of how to get to the first page and will devote their time and money to do it.

seo-myths-mythbusterIf you do a search for “SEO copywriting tips” you’ll get lots of similar results that provide, more or less, the same guidelines: use meta tags, write attractive headlines, integrate links, avoid using the passive voice, etc.. But some popular beliefs about SEO are simply wrong. Here are a few we’d like to make you aware of:

  • Keep a High Keyword Density

Most SEO Professionals suggest that having a high keyword density for the main keywords of the page will help the rankings. They consider this an important rule/target and as a result they try to stuff these words into the text. Of course by doing so, they produce really unattractive SEO copies and not only they don’t help their rankings but also they irritate the readers of their websites.

What one should do in order to improve his rankings is to use different combinations of the main keywords in the text. This will increase the odds of ranking for other similar terms or combinations without affecting the quality of the text. Note that this technique will increase the Keyword Density of the important terms in anatural way. Nevertheless its primary target is not to increase the density but to incorporate in the text the most common keyword combinations that users are likely to search. A more accurate metric that helps you determine if a given keyword is optimized is the KeywordRank, which takes into account several different parameters such as the position of the keyword, the usage, the relevancy and more.

  • The keyword is dead

Google killed its keyword tool and the latest algorithm tweak called Hummingbird added ability to search using natural language queries. This lead many SEO copywriting blogs to proclaim the “death” of the keyword.

Reality

The keyword isn’t dead. As Monty Python might say: it’s just resting. You still need/want to do some keyword research but now the focus is more on LSI, otherwise known as semantic

searching. This involves using more synonyms and related words in your web content than simply one word or phrase repeated again and again.

  • Longer is better

When people are searching for something, they want as much detail as possible from a reliable source. Studies of Google search results have shown longer articles are better; CopyPress found the average word count of top search results was 2416. It has also been shown that longer copy tends to convert better.

Reality

Length doesn’t matter. According to representative John Mueller, Google doesn’t count words on a page to determine ranking; in a comment thread, he cited the fact that Google also searches 140-character Twitter posts.

Sometimes a short article will still generate a lot of shares or comments, which does affect placement. The key is to make sure your SEO copywriting content is unique and compelling, and that’s the long and short of it.

  • Descriptions and ALT tags for images are important

You may have images on your page or website, and they help with design and engagement. But according to some sources, including descriptive names or ALT tags for your images will also help with your search engine rankings.

Reality

Image tags do not greatly affect ranking. It may aid with user accessibility or getting your images to appear in Google image results. But according to the Open Algorithm Project, this oft-cited SEO copywriting tip doesn’t dramatically lead to a better listing of your web page or site.

  • Authorship is very important

Google made a big to-do of its Authorship program and suggested linking content or articles to a Google+ account would help with page ranking. There were also studies claiming to show that a link on a SERP (Search Engine Results Page) that had a Google author photo got more clicks.

Reality

Authorship is no longer an important SEO factor. For a variety of reasons known and unknown, Google devalued the Authorship program, removing the author image in SERP listings. Some have speculated that this is due to it competing with advertised content, others felt it probably got abused. Whatever happened, the authorship markup tool has disappeared. Some speculate, authorship will rise again in a different form. Until then, don’t sweat it.

  • If you have duplicate content, you will be penalized

Many a webmaster have feared a so-called “duplicate content penalty” that can affect rankings. It is thought that if you have more than one page with the same content or many urls pointing to one page you could be de-listed or even blacklisted.

Reality

Duplicate content is OK for legitimate websites. According to Google: “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.” This means if your website is not purposely trying to fool Google or scrape content illegally from other sites, you will not be punished.

This is different from A/B testing, using slightly different wording on multiple web pages, which Google asks you use rel = ”canonical” rather than a noindex meta tag. (For more guidance on multivariate testing, check this article.) Look to add new content of course, but don’t fret too much about the existing dupes.

  • Google’s search results are rigid, when you make it to the top, your site is fine

Additionally, people often believe there is a “secret” to getting into the top results that some self-proclaimed SEO experts have inside knowledge about.

Reality

In actuality, the “engine” of search is constantly evolving – Google changes their algorithm 500-600 times per year. And, as Google spokesman Matt Cutts explains in this colorful video, the results are always in flux.

In addition, current or former Google employees won’t spill their secrets not only because of confidentiality agreements, but also because they don’t believe in the concept of “gaming the system” to rank in results.

This means, aside from Google’s Search Engine Optimization Starter Guide, which outlines best practices and was last updated in 2010, everything else is largely speculation by outside parties.

What’s the one thing about search engine results and SEO we know will never change? Well-written, original, informative content will always be rewarded and in the long run, perform best.

04Apr 2015

creating a good quality content

quality content

Today we suggest to share with you one of the major challenges of the web; creating good quality content. The content quality of your website is vital to a successful SEARCH ENGINE RANKING OPTIMIZATION.

Content is king. You will hear that term frequently when it comes seo success. Indeed, that’s the reason why the Periodic Table Of SEO Success Factors starts with the content “elements,” with the first element being about quality content .

creativity

Original content has two aspects, the fact that this article is the work of the author, and to exhibit some form of originality to capture the reader. In conclusion, your own publication should have a good value for the readers.

Importance of the title

It is very important create attractive titles., 80% of Internet users read your title, only 20% browse the rest. The title of the post is the first thing your readers notice, it is as vital as the content itself.

Operational solutions

The most efficient content should be a form of that give your reader the keys to apply your advice.

Providing answers

Using internet search engine is like trying to find the answer for a question, or a solution for the problem. Your content must provide the proper answer immediately. Nowadays,almost all content online marketers make an effort to bring real value for their readers.

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Give accurate, up-to-date and verified information.

If you communicate on a company , begin focusing to offer precise and verified information for your reputation as well as your business. Links for your statistical sources are always recommended.

When you generate links to other websites you are:

  • Rating the quality of sites that on which are pointing your links
  • Citing Your sources to the maximum
  • Helping search engines in order to categorize your website / blog

Try to engage

Some recommendations to engage your readers:

  • Ask questions from your visitors
  • Make a promise for your readers in the introduction
  • Tell the experiences

Illustrate your elements

Keep in mind that a picture is worth a thousand words. And you can add a custom made graphic which is certainly greater than a picture directly from an image bank. Illustrate your posts with images, videos, diagrams, charts, examples, etc …

Write brief texts related to original articles

It is very important to learn how to eliminate the surplus of information and go directly to the point. A short article summarizing an original longer and more detailed may have more effect. Google doesn’t calculate the size of your content based on the number of words. Also, a mobile user will see the advantage of a short article.
Make regular updates
Holding a website or blog is really a daily commitment. Visitors like the search engines expect an update frequency of the order at least one or two times a week to get a good idea of your site.